How Long Does It Take to See Results from AEO or GEO Optimization?
In today’s AI-driven search landscape, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) redefine how visibility works. Instead of ranking for blue links, your brand earns placement inside AI summaries, conversational answers, and voice-based results on platforms like Google SGE, Bing Copilot, and ChatGPT.
But one of the most common questions businesses ask before starting is — “How long does it take to see results?”
Let’s break down what realistic progress looks like in the first 30, 60, and 90 days, and what long-term growth feels like after six months of continuous optimization.
Why AEO & GEO Results Build Differently from SEO
Traditional SEO measures performance by keyword rankings and traffic.
AEO and GEO, on the other hand, measure answer visibility — how often AI systems cite, summarize, or recommend your content.
These systems depend on:
Structured schema and entity validation
Context clarity for AI comprehension
Continuous feedback from SGE and generative platforms
That means results appear in stages — not overnight, but steadily and measurably.
The First 30 Days — Foundation & AI Readiness
What Happens
During the first month, your agency focuses on data alignment and technical setup. This includes:
Implementing structured data and schema markup
Mapping entities, products, and service pages for AI readability
Conducting prompt and voice-query analysis
What to Expect
0–30 days: Foundational indexing and schema testing
Early signals: Small impressions inside SGE summaries or AI answers
Primary goal: Make your site machine-readable for AI models
🔹 Think of this as training AI engines to understand your brand’s identity and relevance.
The 60-Day Mark — Early Visibility in Generative Results
What Happens
As optimization layers deepen, your brand starts appearing in AI-driven knowledge paths. This phase involves:
Publishing AEO-formatted content (question-based, structured answers)
Refining internal linking for entity authority
Tracking early AI citations and zero-click appearances
What to Expect
Inclusion in AI-generated summaries (Google SGE or Copilot mentions)
Higher answer impression share
Growing trust signals within knowledge graphs
🧩 At this stage, you may see 20–40% growth in AI visibility metrics — even before major traffic increases.
The 90-Day Milestone — Tangible Generative Growth
What Happens
This is where momentum compounds. AI systems begin recognizing your domain as a reliable data source.
Agencies typically:
Enhance schema with deeper contextual attributes
Expand FAQ and long-tail conversational content
Measure inclusion frequency across Google SGE, Bing Copilot, and ChatGPT
What to Expect
Noticeable increase in AI mentions & snippets
Answer selections 2x–3x higher than the first month
Improved domain authority in AI comprehension models
📈 Brands often see up to a 70% improvement in “answer visibility” by day 90.
Long-Term Results — The 6–12 Month Curve
While the first 90 days set the foundation, the most impactful growth occurs between months 4–12:
Steady inclusion across generative results (AI continues reusing your data)
Cross-platform visibility inside SGE, Copilot, and ChatGPT plug-ins
Higher voice assistant recall for brand-related queries
Entity trust consolidation — where AI consistently associates your brand with your niche
At this point, GEO and AEO stop being campaigns — they become brand infrastructure.
Factors That Influence the Timeline
| Factor | Impact on Speed |
|---|---|
| Data quality & schema depth | Strong markup accelerates AI comprehension. |
| Content structure | Clear, question-based formatting boosts inclusion rates. |
| Entity strength | Verified connections increase credibility in AI ecosystems. |
| Consistency | Ongoing optimization ensures your data stays retrained across systems. |
💡 AI visibility grows through consistency — every new piece of structured data strengthens future results.
What Clients Typically See at Eagles Media
Eagles Media Enterprises clients often experience:
Initial SGE appearances within 45–60 days
Citations and AI mentions growing 80–100% by month three
Sustained visibility growth month-over-month beyond the first quarter
Our team monitors AI summaries, zero-click metrics, and answer frequency across Google, Bing, and ChatGPT, ensuring your brand becomes part of generative ecosystems — not just search results.
Key Takeaway
AEO and GEO are not overnight tactics — they’re structured growth systems. Expect measurable results within 60–90 days and exponential gains as AI models evolve.
By investing early, your brand builds an AI-recognized presence that compounds authority, trust, and visibility across every generative search platform.
