Client Overview
Rapamar is a packaging supplier specializing in custom ice cream containers and related products for businesses across the United States. Their goal was to increase online visibility and attract more wholesale and commercial clients searching for reliable packaging solutions.
The Challenge
Rapamar had strong products and industry experience but lacked visibility in search engines for key terms related to ice cream containers and packaging supplies. Their website was not fully optimized for SEO, making it difficult to reach businesses actively searching for bulk packaging solutions online.
Our Strategy
We implemented a targeted eCommerce SEO strategy focused on capturing high-intent B2B searches. The goal was to position Rapamar in front of businesses looking for packaging suppliers while improving overall website structure and search performance.
Increase in Organic Visibility
Growth in Qualified Inquiries
What We Implemented
Product Quality Index
Energy Generation
SEO Optimization
We optimized the website for industry-specific keywords such as ice cream containers, custom packaging, and wholesale packaging supplies. This included improving on-page SEO, refining product and category page structure, and ensuring search engines could properly crawl and index the site. Our focus was on attracting commercial buyers, not just general traffic
Search Visibility & Structure
We improved the overall site architecture to better align with search intent and user behavior. This made it easier for potential customers to navigate product offerings while also helping search engines understand the site’s relevance for packaging-related queries.
The Results
As a result of these efforts, Rapamar experienced increased search visibility for key packaging terms and began attracting more qualified B2B traffic. The improvements helped position the company as a trusted supplier, leading to more inbound inquiries from businesses looking for ice cream containers and packaging solutions.
Why It Worked
B2B eCommerce requires a different approach than traditional online stores. Buyers are searching with specific needs and intent, often looking for reliable suppliers rather than browsing casually. By aligning SEO with these high-intent searches, we were able to connect Rapamar with the right audience and drive meaningful business opportunities.
Looking for Similar Results?
If you’re an eCommerce or manufacturing business looking to increase visibility and generate more inbound leads, we can help you build a strategy that delivers real growth.
